| With so many quick decisions
to be made at the worst time, how can consumers protect
themselves?
Make sure your loved ones discuss their
wishes with you (see Necessary
details).
Call on your faith. If you plan to have a
religious service, contact your pastor, rabbi, or other
religious leader before you talk to a funeral director. Much
of what you'd pay a funeral home for a viewing or funeral
service can take place at your house of worship at no cost,
although some contribution is often customary. "Even if you
haven't hooked up with a congregation, you can still call a
pastor. Three-quarters of the funerals I do are for people who
are not church members," says Rev. Sandy Peirce of the
Eldorado County Federated Church in Placerville, Calif., who
has taken part in funeral services for 20 years.
Call several funeral homes for prices,
using the benchmark price list (below)
as a guide. Ask if the home is independent, part of a local
chain, or part of a national chain. (Often, the only way
you'll know is to ask.) Our price survey found that local
chains generally offered the best value.
Visit prospective funeral homes and assess
the staff and the size, location, and ambience of the
facilities. Sometimes a lower price comes with a smaller
facility and fewer amenities. When you're ready to make
arrangements, bring a clergy member or savvy
friend.
Consider contacting nonprofit funeral
consumer groups--co-ops that offer advice, and negotiate
member discounts with certain funeral homes.
The Funeral Consumers Alliance (800
765-0107; www.funerals.org), is one place to
start.
Advance planning also means knowing the key
elements of a funeral and what they cost. The prices listed
below are the ranges we found when we surveyed 235 funeral
homes in seven cities. A standard funeral typically includes
these items:
Casket
($200 to $5,700 for 20-gauge steel; $3,000 to $36,000 for
bronze). A funeral home's range of casket prices serves a
purpose greater than consumer choice. Funeral directors use
the price list as a tool to figure out the price range you're
comfortable with, says Ronald Smith, professor emeritus of
economics at New York's Hunter College and author of The
Death Care Industries in the United States.
Other services--everything from the embalming
charge to the professional fee--cost the same no matter how
big and expensive the funeral. "It is the price of the casket
and burial vault that ultimately determine the total price of
the funeral," says Smith.
The funeral director gauges where your
preferences fall on the casket price list. Mahogany or metal?
At what price do you balk? To restore a balance of power in
this negotiation, decide what you want to pay before the
funeral director gets a chance to influence your
decision.
There are several ways to save on a casket. If
the body is headed for cremation rather than ground burial,
many homes offer rental caskets. You rent the attractive
exterior and purchase an inexpensive combustible inner liner
that houses the body for cremation. Prices for rentals ranged
from $50 to $2,790. You can also buy the casket from a
discount seller. The government requires funeral homes to
accept a casket from an outside provider, if that's what the
consumer wants; savings of hundreds to thousands of dollars
are possible. Alternative containers are also available, but
they're not always a bargain. We found cardboard caskets
ranging in price from $0 to $799; fiberboard, particle board,
or hardwood alternatives from $35 to $2,270; and cloth-covered
from $110 to $2,036.
The professional
fee ($355 to $1,995). This covers the
services the funeral director performs orchestrating the
affair from start to finish, including charges for staff and
overhead. No matter what type of plans you make, you're
required to pay a professional fee. The wide variation seems
attributable to the increasing popularity of low-cost funeral
homes.
Transfer of body to funeral
home ($0 to $400). The body is picked up
from anywhere at any time of the day or night.
Embalming ($0 to $750). A body does not have to be embalmed,
especially, for example, if it will be immediately cremated or
buried. State laws are more likely to require embalming or
refrigeration if burial or cremation occurs more than 24 to 72
hours after death.
Dressing, cosmetology, and other
preparation ($0 to $400). This service
involves making the body presentable for viewing and placement
in the casket.
Use of facilities and staff for
viewing ($0 to $825). You pay for
renting a viewing parlor and for the use of the parking lot
and other areas of the funeral home to host visitors who wish
to view the body and offer condolences to the family. This
charge can be eliminated by having the viewing at your place
of worship.
Use of facilities and staff for
funeral service ($0 to $775). The
funeral service, if it's held in one of the home's chapels,
usually takes place the morning after the viewing, so this
amounts to a rental fee for further use of the facilities and
staff. (One funeral home we surveyed says it's free if there's
also a viewing.) You can reduce this cost by holding the
funeral at some other location, such as a church or synagogue,
or by having a memorial service (without the body present) at
a different place and time after burial. Another alternative:
Graveside services were sometimes less expensive.
Rental of hearse with driver
($125 to $400). You need this special
vehicle, sometimes called a funeral coach, to transport the
casket from the funeral home or place of worship to the
cemetery.
Rental of flower car with
driver ($50 to $200). In the funeral
motorcade, this vehicle transports the flowers to the grave
site. But there's often room in the hearse for flowers.
Alternative
arrangements ($765 to $3,920).
Less common arrangements include immediate cremation or
immediate burial, neither of which involves a public viewing,
funeral service, or showy casket. In our survey, the median
price for immediate cremation (including the crematory fee)
was $1,295; for immediate burial, $1,740.
Other expenses. The cost of the funeral does not include
additional charges that are sometimes necessary, such as a
burial plot for a casket, space in a columbarium for an urn,
or mailing of cremated remains. Some cemeteries require the
purchase of a grave liner or burial vault, which keeps the
grave from sinking as the casket disintegrates over many
years. The least expensive liners we found were made of
concrete and cost $295; some cost as much as $1,095 for
concrete, and thousands more for bronze, marble, or other
pricey materials. There may also be incidental costs for a
death certificate, burial license, and filing fees. Experts
say that many consumers pay
by check or credit card. Some funeral homes allow payment over
30 days.
A national
view
Reasonably priced funerals are available, but
prices vary greatly--so comparison shopping can pay off. Shown
below are the range of prices in each city we surveyed for a
standard funeral with a median-priced, 20-gauge steel
casket.

Illustration by Heather Holbrook
Benchmark funeral prices
What can you expect to pay for a funeral? In our
survey, these are the median prices charged by small local
chains. We found that local chains offered the best value.
Prices assume that the funeral home provides the casket.
 |
| PRICE |
 |
DESCRIPTION |
 |
$1,110 |
|
Immediate cremation with minimum
casket/container |
|
| 1,384 |
Immediate
burial with minimum casket/container |
| 3,099 |
Standard
funeral with alternative casket/container |
| 4,067 |
Standard
funeral with 20-gauge steel casket |
| 4,670 |
Standard
funeral with solid wood casket (excluding
mahogany/walnut/cherry) |
| 4,845 |
Standard
funeral with 18-gauge steel casket |
| 6,125 |
Standard
funeral with stainless steel casket |
| 6,997 |
Standard
funeral with mahogany/walnut/cherry casket |
| 7,100 |
Standard
funeral with bronze/copper casket |
 |
|